Founder & CEO
Souad Jamal AlSerkal
A highly accomplished Emirati leader with over one million followers and a wealth of experience in PR, communications, government relations, and corporate strategy. Holding a Master’s in the Sciences of International Business Administration and a Bachelor’s in Communication and Media Sciences, she combines academic excellence with real-world influence.
Throughout her career, Souad has partnered with global brands, high-profile individuals, and government entities, earning recognition as “The King Maker” by the former Editor-in-Chief of The National. She is an ICF-certified coach and a certified public speaking trainer, known for delivering transformative coaching and communication strategies.
Souad has spoken on prestigious stages across the world—from the United States and Europe to the Middle East and Asia—sharing insights that inspire and empower audiences.
Driven by her passion to elevate the industry, Souad founded CommCation Consultancy; a platform dedicated to helping organizations and individuals thrive through strategic communication, reputation building, and personalized coaching.