Founder & CEO
Souad Jamal AlSerkal
A highly accomplished Emirati woman with a wealth of experience in the fields of PR, communications, government relations, and corporate communications. She holds a master's degree in international business administration and a bachelor's degree in communication and media sciences, demonstrating her strong educational background.
Throughout her career, AlSerkal has collaborated with renowned individuals, esteemed brands, and influential government organizations worldwide. Her expertise in utilizing data to build and maintain a solid reputation has been recognized by the previous Editor-in-Chief of The National, who aptly referred to her as 'The King Maker.’
In addition to her extensive experience, Souad is also a certified trainer in public speaking, enabling her to effectively convey her ideas and inspire others. Her expertise in this area has been further showcased through her engaging TED Talk, where she shared her insights on Women in media: Past, Present and Future.
Through her expertise, she effectively enhanced brand exposure and reach by implementing strategic marketing and branding initiatives.
Driven by her passion to share her extensive knowledge with the world, Souad established CommCation, a platform dedicated to taking the field to new heights. With her unwavering determination and commitment, she aims to make a lasting impact and contribute to the advancement of her industry.